Companies are accelerating their path to deploying public, private, and hybrid clouds. At the same time, digital information is multiplying, and companies are increasingly relying on digital systems for all aspects of their operations. According to the pioneering technology company Pure Storage, this is creating an environment where data protection must be a top priority for business leaders.
Systems Engineer Manager of Pure Storage Iberia states that “companies depend more on their data and information. As a fundamental pillar of the business, data storage and protection must be part of the strategic plans and business risk mitigation. Taking the right steps to manage data can help organizations protect this valuable asset. Failure to do so could put the business at risk.”
Pure has identified the five key benefits of modern data protection:
Overall cost savings
The financial impact of a ransomware attack reached $1.85 million in 202. Affected businesses suffer losses due to declining customers, decreased productivity, direct repair costs, and the impact of damage to the reputation of the data breach becomes public. Companies affected by a data breach tend to suffer immediate drops in their share price, and, more worryingly, this price may continue to be involved in the long term.
By backing up data in the cloud and distributing it across more on- and off-premises servers, organizations can mitigate the risk of ransomware attacks. By ensuring data is protected by proper security controls, they can minimize the chances of a cyber breach. As a savings benefit, this can also improve scalability for when organizations grow and need to store more data, as the ease of scalability itself helps save costs.
Operational resistance
Organizations with multiple servers, both on-premises and off-premises, need to be operationally resilient in storing their data in the cloud. This requires strong data protection on all servers.
Most IT consultants would recommend that organizations keep centres relatively close for performance reasons, but this is not always the case or not that easy. A disaster affecting one data centre could easily affect others nearby, so in some cases, it may be advisable to choose geographically disparate data centres.
Increased ability to harness data for insights and decision making
Better data protection includes stopping data loss and data storage disruptions. If an organization’s data is constantly interrupted due to a lack of security, this could lead to poor data analytics performance. The quality of the insights derived from the information is directly related to the quality of the data itself. Therefore, its protection is essential to maintain the high quality of knowledge and decision-making.
Protection against ransomware attacks
During the year 2020, ransomware attacks increased 715% year over year. To prevent this, organizations need to implement a proactive posture against cyberattacks through measures such as staff training, threat detection, and proactive endpoint and network monitoring.
Creating isolation for your backup environment can help protect against ransomware attacks on your backup. These attacks keep happening and can cripple a business. This can be addressed with the use of SafeMode secure snapshots to protect the data backup. In case of any ransomware attack, organizations will be able to recover data directly from these protected backups.
Compliance with data privacy laws
Organizations must comply with the General Data Protection Regulation (GDPR) of the European Union. This law outlines how organizations must collect, maintain, use, and delete their customer data. Organizations could face sanctions and fines if they do not comply with the regulations. Therefore, compliance will reduce the risk of a data breach and position the company as a leader in maintaining the privacy of its customers’ data.
